Culture & management

Doing business in India offers great benefits. However, there are a number of key cultural challenges that can generate direct and indirect costs for the companies involved. A study by EIM...    (Read More....)
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Doing business in India offers great benefits. However, there are a number of key cultural challenges that can generate direct and indirect costs for the companies involved. A study by EIM Business and Policy Research, commissioned by the European Commission, demonstrates that one of the main bottlenecks for doing business in India is the cultural gap, not only for European SMEs that need to understand the Indian business culture, but also for Indians who do not always relate to the business style of European companies[1].

When Europeans collaborate with Indians, certain kinds of misunderstandings arise on a regular basis. This is not only the case in new collaborations; it is also the case in long-lasting collaborations and even in friendships. These misunderstandings cause irritations, frustrations, lack of efficiency, and are often at the root of conflicts. Some particular examples are found when negotiating business deals or even in the everyday workplace.

Why does one negotiating process take so much time while the other decision only takes a couple of minutes? Why is it so difficult to make an appointment and to create clear agendas? Why do Indians agree to everything I say without asking questions, while the results at the time of delivering are far from what I expected? Does this involve plain lying or is there something else to it? When I ask a question to my European colleagues, why don’t I get an answer to my question while they think they give an answer? How can I motivate my Indian collaborators and partners to meet deadlines?

Are we talking about ‘communication problems’ here? Is this a language problem? Would it help if we explained ourselves better? The answer of the India Platform here is a plain ‘no’. When doing business internationally, it is not only borders that are crossed, but also cultures. A true understanding of the Indian culture on the one hand and the European culture on the other hand, leading to intelligent and appropriate action, is fundamental for conducting successful business in the long term. The cultural gap between European and Indian companies proves to be a non-tariff barrier hindering trade and impossible to penetrate through any Free Trade Agreement.

The India Platform recognises this need for training in coping with cultural differences when conducting business and is keen on further strengthening its insight into the relevant problems.

Challenges Opportunities
·      Cultural problems cause business failures

·      Current knowledge about cultural problems does not offer adequate answers

·      Competences are considered as so called ‘soft skills’: realization of the importance of training is only slowly growing

·      Increasing sense that cultural problems are deeper than either communication problems or irritations about practical differences

·      Evolution of the research programme in the Comparative Science of Cultures: it is now possible to develop training modules to foster learning processes towards generating appropriate action in cultural problem situations

In this framework the reader will find a list of events organized in this focus domain below.


[1]
Study on the opportunities for the Internationalisation of SMEs, Background document 6: Country Studies of the Seven Key Target Markets

Annual Stakeholders Meeting and Inauguration at BMS College of Engineering (BMSCE)

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The year 2015 was eventful for BMSCE, as the Annual Stakeholders Meeting (India) was held at the BMSCE board room in...

When:25 July, 2015
Focus Domain:Culture and management, Arts; traditions and heritage, Engineering, Health care, Liveable Cities, School education, Social sciences and humanities, Waste management, Higher Education
Event Type:Stakeholders Activity
Location:Bengaluru, India

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India Platform Welcome Evening 2014

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On November 6, the India Platform continued its tradition of welcoming the new Indians arriving in Ghent, this time coming  together...

When:6 November, 2014, 5:30 pm - 6 November, 2014, 8:00 pm
Focus Domain:Culture and management, Engineering, Health care, School education, Waste management
Event Type:Meeting / Roundtable, Indian cultural activity in Belgium
Location:Ghent, Belgium

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Workshop: Let globalization work for us

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Workshop, following the talk on 13 December by Dr. S.N. Balagangadhara, “Collaboration with India in the 21st Century: A Vision” Dr. Shankara Prasad,...

When:15 December, 2012 - 15 December, 2012, 5:00 pm
Focus Domain:Culture and management
Event Type:Workshop / Seminar / Training

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Workshop on ‘Management & Comparative Science of Cultures’

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The India Platform team organised a pilot workshop on cultural differences in management for an Indian managers'...

When:12 August, 2011
Focus Domain:Culture and management
Event Type:Workshop / Seminar / Training, For Business

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Workshop on Intercultural Management

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The India Platform gave a workshop about the impact of culture on...

When:17 June, 2011
Focus Domain:Culture and management
Event Type:Workshop / Seminar / Training, For Business
Location:Pardubice, Czech Republic

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Presentation by Prof. Balagangadhara on ‘Intercultural Management’

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When:16 June, 2011
Focus Domain:Culture and management
Event Type:Lecture / Presentation / Debate, Meeting / Roundtable, Call for applications / Call for projects / Job vacancy / Fellowship / Contest / Other funding opportunity, Meeting / Roundtable, For Business, Meeting / Roundtable, Conference / Congres / Symposium, Outreach programme, Workshop/Seminar/Training
Location:Pardubice, Czech Republic

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Workshop for the International School of Protocol: Understanding Indian culture

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As a part of International School of Protocol 'cross-cultural communication week', the India Platform delivered an afternoon workshop on the Indian...

When:18 November, 2010, 2:00 pm - 18 November, 2010, 5:00 pm
Focus Domain:Culture and management
Event Type:Workshop / Seminar / Training, For Business

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Workshop by Nele De Gersem: ‘Protocol in India’

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When:18 November, 2010
Focus Domain:Culture and management
Event Type:Workshop / Seminar / Training
Location:Brussels, Belgium

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Workshop: ‘Protocol in India’

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Topics: History, culture and values; Standards and procedures; How to succeed with business contacts among Indians; Do's and Dont's; Indian communication...

When:13 March, 2010
Focus Domain:Culture and management
Event Type:Workshop / Seminar / Training, For Business

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Workshop: ‘Country Specific Sessions International Management, India.

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Workshop on Intercultural Management Vlerick Leuven Gent Management School hosted an India Platform workshop on the differences between Indian and European business...

When:2 April, 2009
Focus Domain:Culture and management
Event Type:Workshop/Seminar/Training
Location:Ghent, Belgium

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